Oyster ticket stop point of sale receipt advertising and SEO expertise are a marketing dream team
As specialists in ticket and receipt advertising we work across a variety of different formats and audiences. Oyster Ticket Stop (OTS) receipt advertising is one of our key formats covering London zones 1 to 6 and a 4-week exclusive campaign puts 28 million ads into the hands of an ABC1 London audience. Our fellow marketers, Cobb Digital were excited by the prospect of reaching this attractive audience and are currently running an Oyster Ticket Stop campaign to spread the word about their SEO expertise, targeting business professionals from London and beyond.
As a bustling business hub, B2B marketing in London only makes sense. And, with 85% of all London transport being paid for with Oyster cards and 96% of Oyster Ticket Stop users taking a receipt, it’s safe to assume that Cobb Digital (and other businesses looking at B2B marketing) will reach their target audience; business decision makers and those in need of digital marketing services.
Combined with a beautifully designed automation webpage, Cobb’s out of home (OOH) campaign is a sure-fire win; receipt marketing combined with other mediums, such as digital marketing, is a guaranteed recipe for success.
Not only are Oyster campaigns an effective way of getting your message seen, they’re also actionable for the audience; our research suggests that 95% of Oyster users are actively interested in redeeming offers and promotions that they see on receipts. What’s more, Oyster ticket stops actually report an increase in footfall when their receipts include a promotion; so the more you advertise, the more people you’ll attract. It’s a win-win.
So, if you’re thinking of making like Cobb Digital, and would like to review your marketing strategies, to include this incredibly effective, high reach OOH marketing format, we’re here to help.
The post Cobb Digital’s SEO pitstop takes off with OTS receipt marketing appeared first on Ticketmedia.