The petrol forecourt industry is a dynamic and growing sector, and advertising in this targeted environment is a highly effective way to drive sales (pardon the pun). As of 2014, there were 45.5 million active driving records in the UK. That’s 71% of the population. And that number is steadily increasing. In light of these numbers petrol forecourt marketing is a no-brainer. That’s a whole 71% of the UK population who are a captive audience. With so many consumers using petrol stations for refuelling their cars, as well as an increasing number of people using them as convenience stops, you can reach a large yet targeted audience with petrol forecourt point of sale receipts.
At Ticketmedia, we offer petrol forecourt advertising on the back of point of sale (POS) receipts. One station alone delivers an average reach of 24,000 over a 4 week period. Because so many people are now using petrol forecourts as a local convenience solution, as well as for refuelling, POS receipts reach ALL customers, not just one or the other. And, unlike other media within the forecourt environment, they are put directly into the hands of the target audience, guaranteeing that the message, whatever it is, is seen.
Research carried out on POS receipt advertising found that 96% of people think it’s important/ very important to take a receipt. Most people tend to keep their petrol receipts anyway, for expenses, tax purposes, and other related things. This provides the opportunity for the message to be looked over outside of the busy forecourt when customers have time to mull the message over, and then act on it.
Because POS receipts are placed directly into customers’ hands, and because they tend to be looked at later on, they are particularly important for call to action campaigns. A message could direct people to a website, a new store opening or highlight a special offer or promotion. People consider
receipts with a message added-value; the figures don’t lie, with 95% saying they would be quite or very interested in redeeming a voucher or promotion they see on the back of a receipt. Putting an offer or message directly into the consumer’s hands is very powerful. It interrupts people when they are out of home and most likely to make a purchase and, critically, it’s very simple! This tangible medium doesn’t require the user to jump through any hoops in order to access an offer; a massive plus for busy people on the go.
It doesn’t matter if you’re using them as part of an integrated campaign or as stand-alone support, POS receipts are highly effective because they go directly into the hands of a wide range of consumers. If you are already running an awareness campaign across other media, POS receipts are a cost efficient and effective way to reinforce the message and add longevity.
Whatever your requirement, we will work with you to come up with the best solution for your business. We offer local, regional and national campaigns with local campaigns starting from as little as £374 for a 4 week period. If you’d like to find out what we can do for you, or if you have any questions, let’s talk. You can reach us on 0800 0286778 or enquiries@ticketmedia.com.
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