The argument that companies can create a feel-good campaign without an element of pressure or pretence can be hard to market in itself. However, we say that those naysayers should take a look at marketing differently, as there’s a positive, feel-good way to market their businesses which they’re missing out on. Here’s our take on how to satisfy customers the right way.
Times are a-changin’
Distinct attitudes have emerged amongst millennials which are influencing others. Back in 2013, it was revealed that young Britons are now more liberal than any previous generation. Educated millennials are challenging the status quo, and a survey of 10,000 millennials across 19 countries found that many shared three qualities: adaptability, collaboration and creativity.
These attitudes, which have been shaped by growing up in the digital era, are now beginning to shift economic frameworks to a more collaborative, post-capitalist marketplace. This has prompted pundits to suggest that the businesses should adapt to the sharing economy as capitalism meets its challengers. Those who do find success have often found a niche in the market, like ticket advertising, that integrates a collaborative and creative model.
Brands have adapted
All this could present a challenge to marketers and the role of brands in the changing landscape.
Businesses should create campaigns that are focused on the question ‘How can we help our customers?’ as opposed to ‘How can we sell more stuff?’
Big companies like YouTube and pioneers in the crowdsourcing sector have removed or drastically lowered cost to create a mutually beneficial relationship with the customer. As the sharing, post-capitalist economy takes hold, big, brazen advertising has altered to relatable messages, subtle persuasion and feel-good reasons to join or buy, both online and offline.
Our solution
As more choices open up, buyers are seeking out the best deals and seeking out cost effective, beneficial products that they could actually benefit from.
So, what’s our solution? Offer your demographic audiences a free voucher on the back of a product that they were going to buy anyway! Public transport ticket advertising is a great way to increase engagement and brand awareness as the customer is in direct contact with your advert for an extensive period of time, which is one reason why we have a proven recall rate of up to 90%. However, this advertising method goes beyond usual marketing dynamics: the vouchers help your customers to save money on popular foods and products with minimal effort which will appeal to millennials in particular. Alongside feel-good saving on costs, the tickets can also be passed over to someone else who would like that food or product, which fits perfectly into the sharing economy model that is gaining momentum every year.
So, why not offer the public an effective way to save money or independently give away the voucher on the back of an everyday, necessary product? Helpful, offline cost saving without the fuss!
Call us on 0800 0286778 to find out how to create your own feel-good, collaborative campaign using ticket advertising. We guarantee that it’s a big marketing opportunity that you’re missing!